A lean approach to IT Procurement

The IT landscape is evolving, and so should your approach to it. As OEMs engage more directly with customers, many are left questioning the true value their reseller provides. But they’re not the only ones—OEMs, too, are recognizing inefficiencies in the traditional reseller model. Large resellers, weighed down by high overhead, layers of management, aggressive sales targets, and outdated compensation structures, often add friction instead of value—driving up costs for customers and complicating deals for OEMs.

At Clarity, we don’t just resell—we’ve redefined the reseller model. By focusing on what matters most to both customers and OEMs, we built a brokerage that is lean, transparent, and designed to make partnerships simpler, more efficient, and more valuable for everyone.

Discover what a true partnership looks like—with a team that puts you first.