Designed for customers who know what they want—and advisors who are ready to own their business.
Designed for customers who know what they want—and advisors who are ready to own their business.
As OEMs engage directly with customers, many are left questioning the real value their reseller provides. They’re not alone—OEMs, too, are pushing back on the inefficiencies of the traditional model. Large resellers, weighed down by high overhead, layered org charts, and rigid sales targets, often add friction instead of value—driving up costs for customers and slowing down deals for partners.
At Clarity, we’ve reimagined how IT buying should work. Clarity isn’t a traditional reseller—it’s a platform for experienced, independent advisors who operate lean, transparent businesses through trusted VAR's. No bloated teams. No middlemen. Just direct, senior-level support from professionals who put you first.
Founded by two industry veterans with over 15 years in OEM and reseller sales, Clarity offers a rare, dual-perspective on IT buying. We built Clarity to challenge pricing myths and deliver real value—without the overhead or old-school structure.
Clarity is built for today’s IT buyer—efficient, informed, and focused on value. We cut out the noise, with no overhead, no layers, and no pressure. By operating as lean, independent advisors, we deliver cost-effective transactions and refreshingly simple procurement.
We launched Clarity to bring honesty, simplicity, and fairness back to IT procurement.
And we believe more clients—and more advisors—should have access to this model.
Our long-term vision is to empower experienced IT professionals to operate independently under a shared, trusted brand.
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Clarity IT is a marketing brand used by independent IT consultants to represent their services and expertise. Clarity IT does not transact business, collect payment, or fulfill customer orders. All transactions are completed through trusted, authorized value-added resellers (VARs). Each consultant operates independently through their own business entity and maintains separate client relationships and compensation structures.
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